ImageRights, a leading copyright enforcement and licensing company, was a proud sponsor of the Digital Media Licensing Association’s (DMLA) Showcase in partnership with the South By Southwest® festival in Austin on March 10. The two-day event marked DMLA’s first in-person gathering since the pandemic and its first-ever collaboration with SXSW®.

The Showcase began with a kickoff dinner at the Iron Cactus, featuring delicious fajitas and margaritas, hosted by ImageRights, followed by a full day of networking, presentations, and discussions. Attendees heard from industry experts on topics such as generative AI and its impact on the law, the future of generative AI technology, and image streaming and in-image advertising.