ImageRights, a leading copyright enforcement and licensing company, was a proud sponsor of the Digital Media Licensing Association’s (DMLA) Showcase in partnership with the South By Southwest® festival in Austin on March 10. The two-day event marked DMLA’s first in-person gathering since the pandemic and its first-ever collaboration with SXSW®.

The Showcase began with a kickoff dinner at the Iron Cactus, featuring delicious fajitas and margaritas, hosted by ImageRights, followed by a full day of networking, presentations, and discussions. Attendees heard from industry experts on topics such as generative AI and its impact on the law, the future of generative AI technology, and image streaming and in-image advertising.

Joe Naylor, CEO of ImageRights, sat down and moderated a session with Alex Dimakis, a professor at UT Austin, about the exciting future of generative AI tech, he then presented on the company’s enforcement technologies.

Attendees also heard from Joel Miller of SmartFrame, Candice Murray and Chip Schenck of Shutterstock.

The event concluded with a lively cocktail hour that brought together DMLA members, presenters, and guests for networking, libations, and a spread of local Texas cheeses.

DMLA’s Showcase at SXSW was a successful and positive event for all in attendance. The association is looking forward to its upcoming annual conference in San Francisco in October, and registration will open soon.

To read more about the event click here.